What If Your Personality Outshines Your Brand?

I have to admit I’m concerned.

Sure. I joke about my love of coffee. I profess my love of Dunkin’ Donuts. I’ve been known to buy other people’s coffee for them if they are willing to pick up one for me as well.  Is this a problem?  Not in the big picture. But it is troubling me a wee bit.

You see, I’m a full-time administrative professional at a trade association, and part-time instructor at our local community college. I lecture on social media, prepare boot camp sessions for  the Certified Administrative Professional exam, and travel a fair amount as an invited speaker for conferences for administrative professionals. Recently though, I noticed on my Twitter (@OfficeRenegade) feed and my Facebook page that more comments and shares were sent to me about coffee/my love thereof/ than about the topics and subjects I cover during presentations.  Funny? Sort of.

So I brought part of this on myself by posting and checking in on Twitter whenever I’m drinking coffee, where I’m drinking coffee, who I am drinking coffee with.. and frankly. No one gives a damn. Not unless there is some amazing executive at Dunkin’ brands that is in desperate search mode for a kick-ass, social savvy executive assistant. (DM me if you exist.)

Seriously, I love that my friends and colleagues poke at me about my caffeine problem..but what I really would love, is to set my personality on the back burner and let my determination to bring the importance of EA/AA work to the HR/Recruiting masses shine forth! And that means, re-focus.

It’s fun to have a personality quirk that everyone knows you for (See Ted Rubin and his thing for fantabulous and unique socks) but Ted is really known for his speaking and his message that relationships are the key to success. His hashtag is #RonR (Return on Relationship).

My hashtag is #KeepGrowingKeepLearning.  I do this each and everyday. And my goal is to encourage my peers to do the same.  And.. if they’re drinking coffee while they’re learning.. well.. more power to them!

Author: AdminRenegade

Storyteller, Fan of Leadership gurus, Coffee Lover, especially Dunkin' Donuts.. and most importantly- a fierce advocate -Providing a new philosophy on what it means to be an administrative professional in today's workplace.

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